Google Analytics Event Tracking Tutorial | Complete Guide 2025
Google Analytics Event Tracking: Complete Tutorial for 2025 Understanding how visitors interact with your website goes beyond basic page views. Google Analytics event tracking reveals the specific actions users take—from clicking buttons and downloading files to watching videos and filling out forms. This comprehensive tutorial will walk you through setting up and managing event tracking […]
Google Analytics 4 Setup with Google Tag Manager Guide
Complete Google Analytics 4 Setup with Google Tag Manager Setting up Google Analytics 4 (GA4) through Google Tag Manager might seem complex, but it’s one of the most powerful ways to track your website’s performance. This comprehensive guide will walk you through the entire GA4 setup process, from initial configuration to advanced event tracking, ensuring […]
Understanding Event Parameters in Google Analytics 4 (GA4)
Understanding Event Parameters in Google Analytics 4 (GA4) Google Analytics 4 has revolutionized how we track user behavior, and at the heart of this transformation lies event parameters. These powerful data points provide the detailed context that transforms basic event tracking into actionable insights about your website visitors. If you’re struggling to make sense of […]
Facebook Conversions API vs Facebook Pixel
Facebook Conversions API vs Meta Pixel: Which Should You Use? Digital marketers face a critical decision when setting up Facebook Conversions API vs Facebook Pixel: should you use the traditional Meta Pixel, the newer Conversions API, or both? With iOS 14.5 updates and increasing privacy restrictions affecting data collection, understanding these two Facebook tracking methods […]
Facebook Conversions API – Extended 2025 Setup Guide
Facebook Conversions API Setup Guide for 2025 Facebook’s Conversions API has become essential for advertisers navigating the privacy-first digital landscape. With iOS 14.5+ limiting traditional pixel tracking and third-party cookies disappearing, server-side tracking through Facebook CAPI offers a reliable solution for maintaining accurate conversion data and campaign optimization. This comprehensive guide walks you through setting […]
Why & How to Set Up Google Ads Enhanced Conversions
Why & How to Set Up Google Ads Enhanced Conversions Google Ads enhanced conversions represent a major shift in how businesses track and optimize their advertising campaigns. This powerful feature helps advertisers capture more accurate conversion data while respecting user privacy—a win-win solution for marketers struggling with data gaps from iOS updates and cookie restrictions. […]
Microsoft Advertising Universal Event Tracking (UET) Tag Setup Guide
Microsoft Advertising UET Tag Setup: Complete Step-by-Step Guide Setting up conversion tracking for your Microsoft Ads campaigns can feel overwhelming, especially if you’re new to the platform. The Universal Event Tracking (UET) tag is Microsoft’s solution for measuring conversions, remarketing, and understanding user behavior across your website. Unlike Google Ads, which uses Google Analytics for […]
TikTok Pixel for server-side tracking
TikTok Pixel: The Complete Server-Side Tracking Guide TikTok advertising has exploded in popularity, but many marketers struggle with accurate conversion tracking. Browser-based pixel tracking faces increasing challenges from privacy updates, ad blockers, and iOS restrictions. Server-side tracking offers a powerful solution that can dramatically improve your TikTok Ads performance measurement. This comprehensive guide will walk […]
How to Set Up TikTok Event Tracking with Google Tag Manager
How to Set Up TikTok Event Tracking with Google Tag Manager TikTok has rapidly become one of the most powerful advertising platforms, with over 1 billion active users worldwide. But running successful TikTok Ads requires more than just creative content—you need precise tracking to measure performance and optimize campaigns effectively. Setting up TikTok event tracking […]
Google Consent Mode V2
Google Consent Mode V2: Your Complete Implementation Guide Google’s privacy landscape shifted significantly with the rollout of Consent Mode V2, bringing new requirements for businesses tracking users in the European Economic Area (EEA). If you’re managing websites with Google Analytics 4 (GA4) tracking or running Google Ads campaigns, understanding this update isn’t optional—it’s essential for […]
