The Pixel alone misses a growing share of your events. We set up the Meta Pixel and Conversions API together, properly deduplicated, so Meta sees your real conversions and optimises on them.
The browser Pixel was built for a world without iOS privacy prompts and ad blockers. Today, a large share of Meta users block or limit the Pixel, so events never reach Meta. When Meta can't see your conversions, it can't optimise for them, your ads chase clicks instead of buyers, and your reported results shrink even when sales don't.
The Conversions API fixes this by sending events server-to-server, straight from your site to Meta, alongside the Pixel. Set up correctly, with proper deduplication so the same event isn't counted twice, it restores the signal Meta needs to bid well. This is the difference between Meta guessing and Meta knowing, and it's one of the highest-impact setups for any brand advertising on Meta.
And a badly set up CAPI often makes it worse, not better.
Privacy prompts and tracking limits mean the browser Pixel misses a big slice of your conversions.
Many users block the Pixel entirely, so those events never reach Meta at all.
Running Pixel and CAPI without a shared event_id makes Meta count purchases twice, inflating your numbers.
Without Advanced Matching and clean parameters, Meta can't attribute events to the right people.
Missing conversions mean Meta's algorithm learns from partial data and finds worse audiences.
Under-reporting or double-counting leaves you unsure whether Meta is actually working.
We set up both layers together and deduplicate them, so Meta gets every conversion once, with strong match quality. Here's what you get.
We check your current Pixel and CAPI, event match quality, and where events are being lost or duplicated.
We set up the Pixel and the Conversions API together, mapped to your real conversions.
We wire a shared event_id so each conversion is counted exactly once across Pixel and CAPI.
We confirm strong match quality in Events Manager and document the full setup for you.
Recover purchase events and feed Meta accurate revenue so it finds real buyers.
Track leads reliably through Pixel and CAPI so Meta optimises for quality, not just clicks.
Deliver clean, deduplicated Meta tracking for your clients under your own brand.
Pixel and Conversions API, connected cleanly through your tag setup.
The point of Pixel plus CAPI: send Meta every conversion once, with strong match quality, so its algorithm optimises on real buyers instead of a shrinking, blocked sample.
Start with a free audit. We'll check your Pixel and CAPI and show you what to fix.
Get a free auditTell us about your setup and we'll check your Pixel and Conversions API, match quality and deduplication, then show you exactly what's costing you conversions. No cost, no obligation.